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March/April 2007

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Vietnam Veterans Assistance Fund Report

By Edward Paul Greiff

Under the auspices of Vietnam Veterans of America and the Vietnam Veterans Assistance Fund, a Designate Support Task Force was organized in January 2007 for the purpose of connecting VVA and VVAF with American corporations and communities throughout the nation to make them aware of the plight of veterans returning from Afghanistan and Iraq.

Keeping with VVA’s founding principle, “Never again will one generation of veterans abandon another,” the Support Task Force is launching several awareness initiatives to generate support for the VVA and VVAF’s physical and mental health care programs, as well as other special programs to assimilate veterans into mainstream America.

Support Task Force president Adrian Guglielmo was chosen because of her extensive background in working for corporations on diversity groups and the many awards she has received, ranging from Wells Fargo’s Marketing Woman of the Year to Wall Street’s Woman CEO of the Year.

Cheryl Krebs, event vice president, and Viviana Pereira, marketing vice president, and a team of thirty specialized consultants lead the Support Task Force team founded by Guglielmo. They have put together an aggressive initiative designed to get corporate America and communities throughout the United States involved in supporting the returning veterans. The tentative seven-program initiative consists of:

1) National Coin Donation Can Program
2) Capitol Records Concerts in major cities
3) Soldiers, Sailors, Marines, Airmen, and Coast Guard Dinner
4) Direct Marketing CEO Letter Program
5) Send-a-Message-to-a-Soldier Program
6) Diseases of Warfare Program
7) Veteran Wall Memorial/Credit Cards

The Support Task Force kickoff campaign is a national Coin Donation Can program to involve Mom and Pop businesses and individuals throughout America. Small donation cans will be placed in various convenient locations like gas stations, delis, office cafeterias, diners, and other small establishments where individuals can be part of the national program to help veterans. For information on establishing a Coin Donation Can program, contact Cheryl Krebs at 914-804-4828.

The Support Task Force vision is to raise from $5 to $20 million for VVA and VVAF’s programs for returning veterans. The mission is to accomplish this by raising corporate and public awareness about the needs of veterans and to do this through win-win marketing programs.

All of the Support Task Force programs are national-awareness campaigns designed to get businesses and individuals involved in, as Guglielmo put it, “honoring the sacrifices of returning veterans who fought for this country and now would like to join you in enjoying the American freedoms they fought to preserve.”
To get involved and for additional information, call Adrian Guglielmo at 917-968-1357.

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